Director, Conversion Strategy

Job TitleDirector, Conversion StrategyJob DescriptionAbout The Position | Major goals and objectives and location requirementsPeople Inc is seeking a Director of Conversion Strategy, to lead a conversion strategy team across onsite and in-app marketing. The Director will determine how Martech platforms fit into the acquisition roadmap for newsletter, app, subscriptions, and paid memberships.Reporting to the Senior Director, Audience Conversion, this role is responsible for driving audience conversion across the customer journey—from converting anonymous site visitors to known users, to increasing paid subscriber acquisition through strategic upsell initiatives. This role owns the onsite conversion strategy, user journey optimization, and performance across subscription products, leveraging marketing technology platforms and data-driven experimentation to maximize revenue and audience growth.Working cross-functionally with Email, Product, App, Data, and Editorial teams, the Director develops and oversees experiences that guide users from onsite engagement, to newsletter acquisition and/or in-app activation and ultimately to paid subscription.Hybrid 3x a week- (New York, NY) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per weekAbout The Team | The Team and/or Brand.This role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating People Inc. brands' newsletter, notification, lifecycle and onsite marketing programs and delivering best in class experiences to millions of subscribers. About The Positions Contributions:Own the conversion strategy across the customer journey. Develop and optimize user journeys from onsite experiences through in-app engagement, creating seamless pathways that increase activation and subscription conversion. Responsible for:Converting anonymous site visitors into known users.Newsletter list growthFree-app downloadsUpsell from free-app users into paid subscribers.Gating strategyDevelop strategy for moving users from free to paid experiences:Define how marketing technology platforms, like Piano and Digioh, support and enable the customer acquisition roadmap across newsletters, app, and paid subscriptions. Develop audience segmentation strategies to determine the right offer for the right user at the right time and how those should be implemented. Own the onsite experimentation roadmap, including A/B testing, gating, and user journeys.Monitor, analyze, and continuously optimize conversion performance across channelsEstablish KPIs and reporting frameworks to measure funnel performance and subscription growth.The Role’s Minimum Qualifications and Job Requirements:Education: Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.Experience:10+ years of experience in marketing, ...