Director, Digital Media & Communications

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.  The Times is hiring a Director Digital Media & Communications who will develop and execute a comprehensive and cohesive social and digital media strategy for The Times's corporate communications social media accounts on multiple platforms. You will also participate in the issues management and rapid response communications needs of The New York Times. You will create and program social content to tell The Times's story on multiple social platforms. You'll work closely with our data and communications teams to monitor social conversations, identifying emerging issues and deliver consistent and appropriate communication responses during sensitive situations. You are a highly organized, detail-oriented, and poised communications professional with expertise in deploying creative formats, including video, across social media platforms. You understand evolving online trends and narratives, the ability to quickly adapt within dynamic environments, and the capability to work effectively under pressure. This is a hybrid role based either in our New York City headquarters or our San Francisco or Los Angeles bureaus, reporting to the Executive Director of Media Relations and Communications. You can typically expect to come into the office 3 days per week. This position requires some after hours, weekend and on-call work. Responsibilities: Social Media Strategy You will be responsible for developing and executing a comprehensive social media strategy for the corporate communications accounts of the New York Times, leveraging social media to tell our story and responding to relevant trends. You will manage our corporate communications social channels, creating compelling content, monitoring conversations, and working closely with colleagues across the communications team to surface relevant topics. Rapid Response & Issues Management You will assist in the development and execution of social media rapid response plans during crises, breaking news, or sensitive issues, drafting, creating and posting approved rapid response content (e.g., statements, FAQs, reactive posts, short videos and other creative formats) across various social platforms, ensuring accuracy and brand consistency. You will also be responsible for crafting a nuanced social media issues management strategy for the New York Times, adhering to approved messaging and brand guidelines. Media Monitoring & Reporting You will identify potential reputational ris...