Director, Growth & Engagement
The Director, Growth & Engagement is a strategic leader responsible for driving membership growth, engagement, and retention through innovative, data-informed strategies. Partnering with the Vice President of Marketing and Communications, this role leads long-term planning, recruitment initiatives, and efforts to strengthen the member value proposition. The Director provides strategic oversight of engagement across programs, services, and advocacy, ensuring high-quality member experiences as aligned with organizational goals and membership strategy. This role oversees business intelligence functions as related to member and market data, including environmental insights, workforce and industry data. Note: This position is considered Hybrid and will need to commute to ACOG's office located in Washington, D.C. Supervisory Responsibilities: This position does have direct supervisory responsibilities, which may include serving as a coach and mentor for those they supervise. Duties/Responsibilities: Strategic Leadership & Membership Growth Serve as strategic partner on recruitment and long-term membership growth, developing and executing strategies for net growth, retention, and financial sustainability. Build a robust prospect pipeline through market intelligence and outreach; identify emerging markets and trends to expand membership. Design and lead annual recruitment campaigns, partnering with Membership on integrated marketing, print/digital materials, and messaging. Membership Value & Engagement Own the member value proposition — benefits, services, and engagement models — ensuring it stays central to organizational strategy. Provide strategic direction for engagement initiatives across programs, services, recognition, and advocacy, aligning with broader business goals and internal stakeholders. Facilitate collaboration to advance member engagement in advocacy, programs, and key organizational initiatives. Member Insights, Research & Satisfaction Conduct annual member satisfaction and needs assessments (surveys, interviews, data analysis) to guide strategy and performance. Commission demographic reports and dashboards; interpret membership data and metrics to inform programmatic priorities and report trends (including retention/attrition) to leadership. Provide actionable insights and metrics to inform programmatic priorities and strategic decisions. Gather and interpret membership data to deepen organizational understanding of member needs and behaviors. Operational & Financial Performance Streamline recruitment, retention, and engagement operations in collaboration with IT and Membership; oversee vendor relationships and drive continuous operational improvement. Monitor performance against budget, forecast trends, and identify non-dues revenue opportunities to meet financial targets. Oversee vendor relationships supporting membership marketing, engagement, and related services. Organizational Collaboration &am...