DTC Paid Media & GMV Specialist
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. We are looking for someone to work out of Leeds or London in a hybrid pattern. DTC Paid Media & GMV Specialist The DTC Paid Media & GMV Specialist is responsible for driving revenue growth and maximising Gross Merchandise Value (GMV) through paid media execution, trading strategy and performance optimisation. This role sits within our social commerce/ TikTok Shop team; at the intersection of performance marketing and commercial trading, working closely with cross-functional teams across Sales, Marketing and Finance. What you will do: Plan, execute and optimise paid ad campaigns across relevant platforms to drive traffic, conversion and GMV growth. Own and monitor daily, weekly and monthly GMV targets, identifying gaps and opportunities and taking proactive action. Analyse campaign and channel performance (ROAS, CPA, CVR, AOV) and translate findings into clear, actionable recommendations. Partner with content and creator teams to ensure ad creative is aligned to commercial objectives and peak trading moments. Collaborate with DTC Trading and Sales Operations teams to align ad investment with inventory availability and demand forecasts. Build and maintain performance dashboards to track GMV contribution, ad spend efficiency and overall channel health. Stay ahead of platform developments, algorithm changes and best practices to maintain competitive advantage. What you will have: Experience in paid social or performance marketing with hands-on ads platform management experience e.g. TikTok Shop, Google, Meta A commercial mindset with the ability to connect ad performance to revenue outcomes. Strong analytical skills and confidence working with data to drive decisions. Experience manag...