Email Marketing Specialist

LIFECYCLE / EMAIL MARKETING MANAGER

- Type: Full-Time, Remote (Central America & LATAM )

- Working Hours: Mondays - Fridays, 9:00am - 5:00pm CST

- Compensation: USD $ 2000 -3500 (based on experience and location)

ABOUT THE COMPANY:

For over 35 years, we've transacted more than $3.5 billion of real estate, acquiring over 14,648 multifamily units and taking dozens of properties full cycle — on average returning 100% of investor capital plus strong returns. Our focus is acquiring older apartment home communities and creating value by improving the properties, optimizing operations, and fostering human flourishing in each one. Above all, we've learned that success is measured not just by financial gain, but by the quality of the relationships we build along the way. Please read our values https://wearewilkinson.com/about/real-estate-investment-group-values, and if you are aligned, we encourage you to apply.

 

JOB OVERVIEW:

We're a US-based investment firm running two brands — an SEC-regulated real-estate investment fund and a family-focused coaching and publishing brand. . The Lifecycle / Email Marketing Manager owns the plumbing under the demand engine: the email service provider, the automation, deliverability, and lead capture and routing. Paid media fills the top of the funnel — your job is to make sure not a single lead leaks, every message actually lands in the inbox, and every captured contact is nurtured and routed to the right place. When this seat is healthy, leads convert; when it isn't, ad spend is wasted on leads no one ever reaches.

Success ties directly to revenue: keep the funnels, deliverability, and capture healthy— every lead captured, routed correctly, nurtured, and reachable.

 

Success ties directly to revenue: keep the funnels, deliverability, and capture healthy— every lead captured, routed correctly, nurtured, and reachable.

KEY RESPONSIBILITIES

- Own the ESP and the email/SMS engine. Own ActiveCampaign end-to-end — list...