Global Director of Ecommerce
The Role We are looking for an outstanding Global Director of Ecommerce to join Hårklinikken as we enter the next phase of our global growth journey. As Global Director of Ecommerce, you will lead Hårklinikken’s global digital business, owning the ecommerce P&L, paid media spend and third-party e-tailers. You will have commercial ownership of our digital ecosystem across markets – including six Shopify websites, paid media, affiliate marketing, CRM, loyalty and retention initiatives – and will be responsible for driving profitable growth across key ecommerce KPIs, including traffic, customer acquisition, conversion, AOV, retention, LTV, CAC and profitability. The role has a global remit, with the US being a particularly important growth market, and requires a strong commercial profile who combines strategic thinking with a willingness to get into the details and make things happen. Speed and a strong bias towards action are important: we are looking for someone who can identify opportunities, make informed decisions and move quickly from strategy to execution without compromising on quality. Hårklinikken is a true omnichannel business. Our clients get to know us through paid media, after which they may visit one of our clinics, either in person or virtually, to initiate their treatment. Throughout the treatment journey, our CRM and webshop serve as important drivers of retention and additional purchases. This only works when our clinics and digital business operate seamlessly together. In this role, you will use an analytical and data-driven approach to inform decisions, optimise the customer journey and identify new growth opportunities. You will combine this analytical mindset with commercial creativity and an obsession with serving consumers better. We are looking for someone with a proven track record of scaling ecommerce businesses efficiently and profitably, while maintaining a strong focus on brand, customer experience and long-term value. Primary Relationships You will work closely with the CEO, Chief of Staff, CFO and other senior business and functional leads. You will also collaborate closely with the wider Brand & Marketing team, including Creative, Content, PR and Social, to ensure our commercial and brand strategies work seamlessly together. Externally, you will lead relationships with key digital partners, including website development, technology, CRM and paid media agencies. Key Responsibilities Leadership & Team Development Lead, develop and mentor the ecommerce and digital team. Lead by example, promoting professionalism, accountability, curiosity and a strong sense of ownership. Foster a culture of testing, learning and continuous optimisation to keep Hårklinikken ahead of ecommerce trends and best practices. Collaborate cross-functionally with business and functional leads to identify and execute initiatives that drive profitable growth across digital channels and markets. Ecommerce, Trading & Digital Growt...