Interim Global Director of Ecommerce
The Role We are looking for an experienced and hands-on Interim Global Director of Ecommerce to join Hårklinikken during an important period of growth and development. The immediate focus of the role is to ensure strong execution, commercial performance and momentum across our global ecommerce business. You will step into an existing digital setup and take responsibility for driving key initiatives forward across ecommerce, performance marketing, CRM and retention, digital customer experience and our external digital partners. You will work across our six Shopify websites and global markets, with the US being a particularly important focus, and help ensure that our key ecommerce KPIs – including customer acquisition, conversion, AOV, retention, LTV, CAC and profitability – remain closely managed and continuously improved. This is a role for someone who can quickly get under the skin of the business, create structure and clear priorities, and move seamlessly between performance analysis, project management and hands-on execution. Speed is important in this role. We are looking for someone with a strong bias towards action, who is comfortable making informed decisions, moving quickly from insight to execution and maintaining a high level of quality along the way. Primary Relationships You will work closely with the wider Brand & Marketing team as well as senior stakeholders across the business. You will also manage key external partners, including website development, technology, CRM and paid media agencies, ensuring strong coordination, clear priorities and timely delivery. Key Responsibilities Ecommerce, Trading & Digital Growth Manage the commercial performance of Hårklinikken’s global ecommerce business across six Shopify websites. Monitor and optimise key ecommerce KPIs including revenue, acquisition, conversion, AOV, retention, LTV, CAC and profitability. Oversee performance marketing across paid media, affiliate and other acquisition channels in close collaboration with external partners. Manage and prioritise CRO initiatives across the funnel, markets and product portfolio. Use data and customer insights to support commercial decision-making and prioritisation. Work closely with Brand & Marketing to ensure ecommerce and performance activity is both commercially effective and consistent with the Hårklinikken brand. Support and manage relationships with relevant e-tailers and digital commercial partners. CRM, Retention & Customer Lifetime Value Oversee Hårklinikken’s CRM and retention activities across markets. Ensure lifecycle journeys, segmentation, loyalty, subscription and retention initiatives are being executed and optimised effectively. Ensure CRM insights are actively used to inform ecommerce, marketing and customer experience initiatives. Website, CRO & Development Manage and prioritise the ecommerce development roadmap together with our third-party technology partners. Ensure development projects are clearly s...