Head of Content

We are looking for an experienced, process-oriented leader to lead our content team. You will own the strategy, direction and business results across CRM, social media, education and content production, setting the vision and priorities that your team executes against day to day.

You will be working very closely with many internal teams across many topics, both within and outside of Marketing. You will be responsible for business impact and revenue, optimising the way we work while managing and growing your team. This is a high-visibility, high-ownership leadership role at the intersection of communication, brand, marketing and content production.

WHAT CAN YOU EXPECT?

- CRM & Email Marketing Strategy: Define the strategy for nurture flows, product lifecycle communications, and re-engagement campaigns. Delegate email segmentation, execution, and optimization to your team, reviewing performance to drive revenue and retention.

- Social Media & Community: Set content pillars, brand guidelines, and campaign roadmaps. Steer the execution of social campaigns, ensure quality across community interactions, and optimize performance metrics and channel budgets.

- Educational Content & Thought Leadership: Own the roadmap for trader education (blogs, guides, webinars, videos). Oversee your team’s production of SEO-optimized content in partnership with Product and Coaching teams.

- Content Production & Operations: Build a 3-month rolling content calendar and establish publishing workflows. Delegate end-to-end creation to your team while setting rigorous quality standards and managing the CMS stack.

- Organic Search & SEO: Lead organic content strategy to capture high-intent search traffic. Direct your team in keyword research, content gap analysis, and page optimization to grow organic traffic and conversion attribution.

- AI & Automation Champion: Lead the adoption of AI writing, design, and automation tools across the department to scale output, optimize wor...