Fulcrum

Head of Marketing

Sydney, NSW, AustraliaFull timeVpPosted 14 days ago
Apply on Fulcrum →

Sign into see who you know at Fulcrum.

We’re partnering with a privately owned Australian investment group that’s entering an exciting new stage of growth. With a portfolio of well-known fashion destinations, the business is investing in stronger brand consistency, sharper marketing capability and clear communications leadership.

In this newly created role, you’ll take full ownership of the marketing and communications strategy, bringing together structure, creativity, and a focus on business goals. You’ll help shape the brand story, guide the timing of campaigns, and support ideas that drive commercial success.

What you’ll do:

- Develop and deliver the marketing strategy and budget for their flagship consumer destination.

- Plan the annual calendar, secure resources and keep everything running smoothly.

- Shape their voice across social channels, media and company communications.

- Build brand partnerships and activations that drive revenue and visibility.

- Set up clear reporting and tracking to measure what’s working and where we can improve.

- Represent the group in key meetings with external stakeholders.

- Lead and mentor the internal team while managing external agencies.

- Oversee marketing for upcoming developments, sales and leasing projects.

What you’ll bring:

- 10+ years’ marketing experience, including time leading teams.

- A background in consumer environments such as apparel, fashion retail or major brands.

- Experience setting and improving corporate standards for promotion, PR and communications.

- Strong understanding of performance marketing, budgeting and measuring ROI.

- A practical, commercial mindset with the ability to lead across multiple functions.

- Confidence in building senior relationships and negotiating brand partnerships.

Who you are:

You enjoy bringing structure to busy environments and feel comfortable managing budgets, setting priorities, and supporting initiatives that aim to deliver meaningful results.

You lead with thoughtfulness...