Head of Performance / Digital Media
Head of Performance / Digital MediaJob Title: Head of Performance / Digital Media Location: Malta/Ceuta/DublinGrade: M4.1PokerStars SEU: A growth story you can be part ofPokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.Build the life you want, while making your mark on the future of PokerStars SEU.Role OverviewAs Head of performance / digital media for SEU, you will be the senior authority on how PokerStars plans and deploys its digital media investment across Spain, France and Portugal. You will lead a specialist in-house team covering Paid Social, PPC, SEO and Affiliates. Youu will be the primary point of accountability for digital media outcomes across the region.You will providing senior oversight, detailed support and direction for the in-house performance marketing team implementing paid digital channels. You will be expected to bring genuine depth and knowledge across these channels. The ideal candidate will have an authority eye for everything reporting and measurement with explicit knowledge of tracking performance and an ability to demonstrate the development of test and learn plans. Three distinct regulatory environments, three distinct media landscapes, and a budget that demands rigorous stewardship and creative ambition simultaneously. This role is for someone who thrives in that complexity.What you’ll do:Handle and lead the SEU Digital performance team Form part of the SEU Marketing Leadership team, working with and supporting fellow Heads of department Support the SEU Marketing Director to develop strong relationships with key digital media partnersDeliver strong, innovative and measurable digital media roadmaps Work closely with the Marketing Insights team to improve the signalling /Ad tech capabilities and measurement granularityEnsure aligned execution across all media channelsEnsure plans are driven based on given guardrails and targets are met (CPAs/Paybacks) with the support of the Marketing Insight teamIdentify new digital media test & learn opportunities & ensure they are planned and delivered authoritatively.Work with CRO specialist to track and optimise Conversion rate performance and onboarding journeys Work with the Analytics team to produce optimal reports, data driven, and establish measurement frameworks against our objectives.Provide executive reports on Media Marketing...