Head of User Acquisition

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a highly systematic Head of User Acquisition to own and scale paid acquisition for one of our core D2C subscription products. You will be fully responsible for building a stable, structured, high-ROI traffic operation — defining the strategy, managing the budget, leading the team, and driving consistent, predictable performance across all paid channels. The core challenge is not just scaling spend — it is diversifying a concentrated channel mix and profitably scaling new channels and geos to reduce platform dependence.

This is a high-impact role suited for someone who thinks in systems, not campaigns. Performance instability, inconsistent execution, and unresolved issues are not acceptable. You are expected to operate with structure and rigour at all times, while acting as the key bridge between product, creative, and analytics. The bar is high and so is the upside — performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.

KEY RESPONSIBILITIES

STRATEGIC OWNERSHIP & STRUCTURE

- Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)

- Develop scalable processes, SOPs, testing frameworks, and reporting systems

- Design UA OKRs and KPIs for both team-wide success and individual performance

TEAM LEADERSHIP & MANAGEMENT

- Manage and mentor a team of UA Managers

- Lead hiring, onboarding, training, and performance management within the UA function

- Create a high-talent-density culture that fosters performance, accoun...