Performance Marketing Lead (Social Media Ads)

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a Performance Marketing Lead (Social Media Ads) to lead and scale our paid social advertising across the Ruby Labs portfolio.

This is a senior player-coach role. You will own social ads execution across multiple brands and platforms: Meta, TikTok, Snapchat, Pinterest, Reddit, Quora, LinkedIn, and X; train and develop acquisition managers, set account standards, improve performance, and protect account health across a large multi-brand setup.

You will be responsible for scaling spend profitably across all of these platforms and for evaluating and onboarding new social ad platforms as they emerge. You will conduct regular account audits, identify missed opportunities, and make sure every brand is using each social channel to its full potential.

This is not a reporting-only leadership role. You need to stay close to the accounts, understand the details, and be able to challenge strategy, structure, bidding, compliance, measurement, and execution yourself.

We also work AI-first. You will own the social acquisition knowledge base inside Claude, including playbooks, audit frameworks, prompts, automations, QA checklists, and repeatable workflows that help the team operate faster and better.

KEY RESPONSIBILITIES

Portfolio Performance

- Scale profitable spend across multiple brands, geos, languages, and funnels.

- Manage CPA, ROAS, and payback against real revenue data, not surface-level platform metrics.

- Conduct regular account audits across all brands to identify gaps, missed opportunities, inefficient structures, underuse...