Lead Marketing Analytics Specialist
Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected. By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.Wood MackenzieIntelligence ConnectedWoodMac.comWood Mackenzie Brand VideoWood Mackenzie ValuesInclusive – we succeed togetherTrusting – we choose to trust each otherCustomer committed – we put customers at the heart of our decisionsFuture Focused – we accelerate changeCurious – we turn knowledge into actionWood Mackenzie’s Marketing Performance & Analytics team is seeking a Lead - Marketing Analytics to drive strategic analytics and insight across one of our Verticals (Natural Resources, Power & Technology Infrastructure, or Financials & Trading).This role goes beyond execution to owning the analytics agenda for the Vertical, shaping decision-making through advanced insights, and influencing senior stakeholders across Marketing, Sales, Customer Org and Product.The individual will act as a strategic partner to the business, proactively identifying growth opportunities, driving alignment across GTM activities, and embedding a culture of data-driven decision-making. They will also play a key role in mentoring junior team members and elevating analytics maturity across the function.While primarily aligned to a vertical, the individual will also contribute to cross-functional and organization-wide analytics initiatives, including attribution, measurement frameworks, and marketing effectiveness programs across regions and segments.Main ResponsibilitiesStrategic Analytics LeadershipOwn and drive the analytics and insight roadmap for a vertical, aligning closely with business goals and revenue priorities.Translate business problems into analytical frameworks, hypotheses, and measurable outcomes.Act as a trusted advisor to senior stakeholders, influencing decisions through data-driven storytelling.Advanced Insights & Growth IdentificationIdentify high-impact growth opportunities and inefficiencies across the funnel through deep-dive analysis.Lead end-to-end funnel diagnostics, including pipeline health, conversion, and velocity analysis.Drive predictive and prescriptiv...