Lead Paid Search Consultant

Skopje, Budapest, hybridDEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.JOB PURPOSE Our Paid Search (SEA) consultants team is working on helping our clients developing and growing their online businesses. As a Lead you’ll be managing a team of SEA specialists ranging from junior to senior level working across various clients in different industries. Here you do not only run campaigns, but you also act as a business partner for our clients. This means that you’re thinking with the client and you’re consulting them based on marketing needs, challenging their goals, assessing feasibility and carrying on with a resolution. This role requires a deep understanding of paid search, strategic planning, and a passion for driving results. The ideal candidate can manage and optimize paid search and shopping campaigns, collaborate with cross-functional teams, and provide strategic recommendations to clients. You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients’ digital campaigns. Besides your client responsibilities, you’ll also be working on developing your team. It’s your responsibility, alongside the department head, to make sure every member has what they need to deliver their best work and that they grow professionally. WHAT YOU’LL DO • Develop and implement effective paid search strategies that align with client objectives and target audience;• Being able to spot client challenges together with the team member and knowing how to stimulate the team member to work towards a solution;• Manage multi-market paid search, shopping/performance max, and demand gen campaigns for clients;• Lean into automation and use of data within campaigns, including utilizing AI to improve performance;• Monitor campaign performance, analyze data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement;• Stay up-to-date with industry trends and best practices in paid search advertising;• Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals;• Stay informed about changes in search engine algorithms and adjust strategies accordingly;• Ability to work collaboratively in a ...