Lead, Strategy | Kulfi Collective x Meta AI

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences. Lead, Strategy | Kulfi Collective x Meta AI Role Lead, Strategy | Kulfi Collective x Meta AIReporting to VP - Creative StrategyType Full-TimeBrand Meta AILocation Worli, Mumbai (Hybrid) THE KIND OF WORK YOU'LL SHAPE Meta is one of Kulfi's most complex accounts. It spans SMB, Wearables, Meta AI, and Direct Response campaigns, each with its own brief type, audience, and creative requirements. This role is dedicated ownership of all of it. You're the strategic custodian of the Meta account. Campaign strategy, creator strategy, platform strategy, performance reporting. These aren't separate tracks. They connect, and your job is to see how. THE ROLE You'll lead creative strategy across Meta's business units, translating briefs into clear strategic direction grounded in cultural insight and audience behaviour. You'll be the strategic voice in every client conversation and the connective thread across creative, distribution, analysis, and account management. WHAT YOU'LL DRIVE Build campaigns and always-on frameworks for business marketing, Wearables, Meta AI, and Direct Response Marketing. Translate briefs into strategic direction for creative teams grounded in cultural and audience insight Define the creator approach for each brief: who, why, and what role they play. Build frameworks that are strategically sound, not just talent lists, and track performance over time to sharpen future recommendations Develop platform-specific approaches for Instagram, Facebook, WhatsApp, and YouTube. Stay ahead of format changes and algorithm shifts, and feed that thinking into briefs before creative begins Own the strategic layer of performance reporting: what the numbers mean, what's working, and what changes. Use that data to build an evolving point of view on what good Meta content looks like at Kulfi Hold the strategic thread across all Meta work. When multiple briefs land at once, keep the thinking consistent and the work coherent across all four business units Integrate Kulfi's cultural intelligence tools and KulfiOS workflows into Meta's retainer strategy, and deliver monthly and quarterly reports with clear recommendations WHAT MAKES THIS ROLE DIFFERENT Meta is yours, end to end, across four business units. The work gets deep, not spread thin You move between campaign, creator, and platform thinking simultaneously, and own how they connect Creators are in the strategy from day one, not brought in at the end WHO YOU ARE 3-5 years in creative strategy at an agency, with experience on a large-scale retainer account Strong understanding of Meta's advertising ecosystem and how SMB, brand, and performance briefs op...