Manager Lely Store

Lely, founded in 1948, is committed to creating a sustainable, profitable, and enjoyable future in agriculture. Driven by the challenges farmers face and the needs of cows, we develop high-quality robots and data systems that improve animal welfare, flexibility, and productivity on dairy farms. Our mission is to support sustainable food production.

For more than 30 years, we have been a global leader in the sales and service of automated systems for successive generations of dairy farmers. Every day, we inspire our colleagues to provide customers with innovative solutions and to be a reliable partner for long-term advice and support. With our state-of-the-art Lely Campus in Maassluis and a worldwide network of dedicated Lely Centers offering tailored sales and service, Lely operates in more than fifty countries.

At Lely, we are building the next generation of our commercial model.

The Lely Store is a key pillar of our omnichannel strategy, enabling farmers to easily purchase products and services while strengthening the role of Lely Centers in the customer journey.

We are looking for a Manager Lely Store who will own and grow the Lely Store as a strategic commercial channel. This is a commercially focused role that combines business ownership, customer experience, data-driven decision making, and operational excellence.

You will play a leading role in shaping the future of digital commerce at Lely and help scale the Lely Store into a globally adopted channel that creates value for both farmers and Lely Centers.

Your role

As Manager Lely Store, you are responsible for the performance, adoption, and continuous development of the Lely Store.

You ensure that

• the platform delivers value for farmers
• Lely Centers successfully adopt and leverage the channel
• commercial performance improves continuously
• customer experience remains at the heart of all improvements
• digital commerce capabilities continue to mature and scale

You operate at the intersection of

• commerce
• customer experience
• digital channels
• data and insights
• cross-functional collaboration

You act as the business owner of the Lely Store and work closely with Product Management, Marketing, Clusters, Lely Centers, IT, and Commerce Development to continuously improve the platform and customer journey.

As Lely's digital commerce ambitions continue to grow, you will play an important role in shaping the future direction and capabilities of the Lely Store domain.

Your responsibilities

Own and grow the Lely Store

• Own the overall business performance of the Lely Store.
• Define and monitor channel objectives and KPIs.
• Develop and execute initiatives that increase channel value and adoption.
• Act as the primary business owner and advocate of the Lely Store.

Drive commercial performance

• Increase revenue and customer engagement through the Store.
• Improve conversion, retention, repeat ordering, and share of wallet.
• Identify growth opportunities through...