Manager of Consumer Insights
Grow with Welch's! Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary! At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.Position Summary: We are seeking a dynamic Insights professional to join our team as a Manager of Consumer Insights. You will play a crucial role in supporting the development and execution of brand strategies to drive business growth. The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to refresh and revitalize a 150-year old Brand with a strong equity and purpose. In 2023, we launched a new master brand campaign called Let's Fruit Stuff Up, new package design, and built a disruptive innovation funnel. We need your help to take the next step in making Welch's a modern and relevant brand for today's consumer. Where You'll Work: This role will be based out of our new headquarters in Waltham, MA where you can immerse yourself in a dynamic workplace where innovation thrives and collaboration is key. Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days. What You'll Do: Give input into the consumer learning plan to support the Brand & Innovation team. This entails working very collaboratively to identify key business objectives, design and execute research solutions and socialize results and recommendations across the organization. Lead insights projects with key stakeholders and external partners. Ask clarifying questions to ensure project objectives are on-strategy and driving the needs of the overall organization. Build relationships with key stakeholders and visibility within the Brand & Innovation team and other key cross-functional partners with a POV on research results and implications. Focus will be on innovation and identifying opportunities/threats for our core business across two current categories. Additionally, identify and develop new opportunities with our Transformational Innovation and Licensing teams. Work closely with Brand and R&D to identify new product opportunities and validate/recommend optimization for new product prototypes and reformulations. Own our suite of primary research platform partners (qualitative and quantitative). Manage funding, relationships, renewals and termination of current partners and identify new partners where needed. Enhance the Consumer Segmentation Playbook by integrating additional data sources and deepening the insights available to ...