Marketing Analytics Lead

WHO WE ARE 🌍 Creating content that resonates is great — turning that attention into growth is even better. That's what Manychat does. Our AI-powered automations help creators and brands engage with audiences across Instagram, Messenger, WhatsApp, and TikTok — at the right moment, with the right message, minus the manual work. We're 400+ people across three continents behind the leading platform for conversational growth, with AI skills shaping how we build, how we work, and how we grow. WHO WE'RE LOOKING FOR 🌟 We're looking for a sharp, senior analytics leader to own Marketing Analytics and partner closely with the CMO and Marketing leadership in Austin and across the globe. It's a player-coach role that works through a small team: you'll guide a couple of analysts, but management is the lighter part of the job — you stay hands-on and in the game. Most of your time goes to setting priorities, keeping stakeholders aligned, and partnering on strategy — while still diving into the projects that need you. You're practical about rigor — you know when a question needs hard proof and when a directional read is enough to move fast. And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the business, working across teams to keep that view connected. You bring 8+ years in Data Analytics or Data Science, deep experience in the Marketing domain, and a track record of leading people and projects. You're fluent in the craft and exceptional at stakeholder management, influence, and storytelling. WHAT YOU'LL DO 🚀 Guide a team of marketing analysts. Set direction, prioritize across competing demands, and coach a couple of analysts to do their best work — raising the bar on how the team thinks and operates, while keeping management lightweight so you stay close to the work yourself. Be the analytics partner that shapes and lands decisions. Sit with the CMO and the marketing team — Brand, Lifecycle, Performance, Growth — to frame the right questions, challenge assumptions, and shape strategy with data before decisions are made. Then close the loop with clear narratives, dashboards and self-serve tools that cut noise, and insights that actually change how Marketing operates. Connect Marketing to the bigger picture — and look ahead. Don't run analytics as a silo. Partner across analytics so channel metrics, growth, and company outcomes tell one coherent story, anticipate what the business will need to measure next, and surface the opportunities the data is pointing to before anyone asks. Keep stakeholders and priorities aligned. Translate a steady stream of requests into a clear set of priorities, keep Marketing and analytics partners updated on progress, and drive technical alignment so everyone works from the same definitions, methods, and source of truth. Jump in hands-on where it counts. On the important, high-stakes projects you get involved directly — sometimes building part of it yourself, more often guiding, unblockin...