Marketing & Campaign Operations Specialist

Shift delivers AI agents that transform insurers' most critical work. By combining deep industry expertise and unmatched data resources, Shift provides proven results that have earned the trust of hundreds of the world's leading insurers. Our insurance-grade AI is accurate, explainable, and secure—empowering human experts to move with unmatched speed, total confidence, and a renewed focus on the people they serve.        Your browser does not support the video tag. Our culture is built on innovation, trust, and a drive to transform the insurance industry through our SaaS platform. We come from more than 50 different countries and cultures and together we are creating the future of insurance. Learn more at www.shift-technology.com  We are looking for a data-driven Marketing & Campaign Operations Specialist to sit at the intersection of campaign execution, data engineering, and marketing performance. This role is not about simply running email blasts, launching ad campaigns, or enriching contact data; it is about building the architectural pipes that power our outbound and inbound marketing engines, and fine-tuning as you go. The ideal candidate possesses the analytical mindset of a marketing operations lead, with the communications, strategy, and autonomy of a growth marketer. You will be responsible for orchestrating multi-source data workflows and campaigns on behalf of field marketing, owning marketing infrastructure and the tech stack (e.g. HubSpot/Salesforce), and managing marketing budget tracking and performance reporting to justify continued marketing investment. What Your Impact Looks Like At Shift, we value ownership from day one. In this role, you will: Marketing Campaign Optimizations (40%) Be the go-to marketing expert on all things digital, support field marketing in strategizing, creating, and reporting on all types of digital campaigns (email, display, search, and organic channels).  Work with brand and project management to templatize as much of the campaign planning process as possible Regularly report on campaign performance, implement testing scenarios as needed, document winning strategies, suggest opportunities for improvement, and share results with broader GTM stakeholders Build robust campaign workflows and automations that allow for best-in-class digital experiences, personalizations, and insights  Marketing Operations & Infrastructure (30%) Audit tool utilization across our marketing stack (including Contrast, Asana, Canva, and more), handling user management, integration upkeep, and new tool recommendations Manage the lifecycle of marketing data flowing between HubSpot and Salesforce, ensuring strict data hygiene, crisp lead-to-account mapping, and seamless handoff processes Research, select, and implement a data orchestration tool of record; ensuring marketing & sales data (contacts, leads, and accounts) are enriched and automated wherever possible Work closely wit...