Marketing Director, Universal Pathways and K-12

Job Profile

Administrative Operations Manager 3

Job Family

Administrative Operations

Time Type

Full time

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications

Bachelor's degree and seven (7) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary

Administers and evaluates business and administrative matters within one department , including budget, operations, and programs and personnel administration.

Job Description

ASU Learning Enterprise is seeking an experienced Marketing Director dedicated to expanding access to higher education through our Universal Pathways portfolio. The portfolio consists of three learning offerings, Universal Learner Courses, Earned Admission and Accelerate ASU.

At ASU, we believe that everyone deserves access to a high-quality education. Universal Pathways removes common barriers to pursuing a degree, making college more achievable for all. Universal Pathways is powered by Universal Learner Courses, a portfolio of first- and second-year ASU courses, designed by expert faculty at one of the top-ranked public research universities in the country. With Universal Learner Courses, you can earn admission to an ASU degree program, earn career certificates, or transfer your college credits to hundreds of higher education institutions around the world.

In this role, you will drive strategic growth for these innovative offerings, with a focus on new learner acquisition, retention and expansion across B2C, B2B and B2B2C channels. The ideal candidate will possess a blend of strategic thinking with hands-on execution, partnering closely with other team members in product and marketing to hit aggressive revenue growth targets.

This role is based at ASU’s Tempe campus. A fingerprint background check is a mandatory step in the hiring process.

Position Salary Range

$110,000 - $120,000 per year, depending on experience

Essential Duties

Refine Product Positioning Across Portfolio

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You will own product marketing strategy for the Universal Pathways portfolio of offerings, including key messages, buyer personas, use cases, and learner journey development.

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You will be the go-to expert for competitive analysis and product positioning, defining growth markets and ensuring that Universal Learner Courses, Earned Admission and Accelerate ASU are seen as the best options in key market segments.

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You will be a master of K-12 marketing, understanding the nuances of domestic and global markets and translating that into high-performance marketing strategies that will fuel 2X growth of the portfolio year over year.

Partner on Demand Generation and ABM Strategies

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You will develop go-to-market strategies targeting the families of high school learners as well as...