Marketing Manager, FT Live (12-month Parental Cover)

About Us The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. Our Commitment to Diversity, Equity and Inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. The Role As Marketing Manager, Events, you will play a central role in driving the growth and success of FT Live’s high-profile events portfolio. You will be responsible for developing and driving strategic marketing plans, identifying and engaging target audiences, and delivering compelling campaigns that maximise attendance, delegate revenue and sponsorship opportunities. From flagship experiences including the award-winning Global Boardroom, Business of Entertainment and Women at the Top, FT Live is one of the Financial Times Group’s fastest-growing and most successful divisions. It sits at the forefront of the FT’s evolution as a dynamic, interactive information source across multiple platforms. Reporting to the Head of Marketing Operations & Planning, this 12-month parental cover role will support the B2C Senior Marketing Lead and work at the heart of FT Live’s relationship with delegates. You will collaborate closely with teams across the Financial Times to deliver integrated marketing campaigns, attract high-quality audiences to flagship virtual and hybrid events, and contribute to delegate revenue targets and wider business objectives. Key Responsibilities Develop and implement data-driven, multi-channel marketing strategies to increase event awareness, reach, delegate attendance and sponsorship revenue Identify and target new audience segments, demonstrating market insights to refine messaging and campaign effectiveness Lead the development of value propositions and audience messaging aligned to FT Live’s brand and event objectives Manage marketing budgets and optimise spend to maximise return on investment and commercial performance Analyse audience and lead data gaps, implementing lead generation strategies to support delegate sales and revenue growth Plan and implement integrat...