Marketing Operations and Analytics Program Manager
Mapbox is the leading real-time location platform for a new generation of location-aware businesses. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation of people, packages, and vehicles everywhere. More than 4 million registered developers have chosen Mapbox because of the platform’s flexibility, security and privacy compliance. Organizations use Mapbox applications, data, SDKs and APIs to create customized and immersive experiences that delight their customers.
WHAT WE DO
The Marketing and Communications team at Mapbox is responsible for shaping the company's public image and promoting its cutting-edge location technology solutions. Through building strategic campaigns, high-quality content, and excellent documentation, the team effectively communicates Mapbox value to customers, prospects, developers, partners, and stakeholders. Our goal is to highlight product features, share customer success stories, and build brand awareness, showcasing Mapbox as the leading location technology company.
WHAT YOU'LL DO
As the Marketing Operations and Analytics Program Manager, you’ll work closely with the Customer Engagement, GTM Systems, and wider Marketing team. You will own the analysis that informs how Marketing builds, measures, optimizes and scales marketing programs to drive growth. You’ll be responsible for measuring and evaluating marketing performance, supporting demand generation and integrated marketing campaigns, informing strategic planning and budgeting, and enhancing overall marketing process, technology, and workflow.
We are seeking a forward-thinking Marketing Operations professional who can apply AI and machine learning to automate marketing workflows, optimize lead targeting and routing engines, and transform complex system data into predictive pipeline insights.
- Campaign Operations; Build, launch, QA, and measure campaigns across marketing automation and CRM systems, ensuring consistent...