Media Relations Strategist, Media
Who We Are: At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. We are a collaborative mid-sized agency with an immediate opportunity for a Media Relations Strategist to join our growing Media Relations team. What You’ll Do Support clients in a range of media verticals including, but not limited to, food, beverage, tech, fitness, CPG, home, beauty, and lifestyle. Self starting owner of key media initiatives, managing launches and acting as a confident and competent presence for both clients and integrated agency teams. Specifically, you’ll be responsible for: curating media strategies for tentpoles and news engine plans, driving media coverage, drafting press materials, pitching reporters and developing relationships with key media contacts, collaborating with broader media and account teams on progress Day-to-day client contact, taking the lead in ongoing communications regarding earned media with client via email and on calls Understand client programming and participation in brainstorming and strategy recommendations to help develop proactive, media-first ideas. Leading portions of new business opportunities and identifying organic growth opportunities within your accounts Seek out cross-functional collaborations and propose real-time ideas and new approaches to continually elevate our work Provide deep understanding of trends, the competitive landscape, and the client's business Support budget tracking and has general understanding of the business (MB) and business of clients Contribute to the Media Team's workstreams, mentor junior team members, support recruiting efforts, and identify opportunities to boost team morale What You’ll Bring: 4-6 Years of experience on an account and on the agency side Bachelor’s Degree Thorough understanding of earned media relations and relationships with key contacts across a range of industries and specialties Ability to work independently and multi-task in a team-oriented environment Creative, strategic thinking skills Strong attention to detail Positive and flexible attitude Solution-oriented mindset Advanced writing, editing, and research ability What We’ll Bring: Here are a few highlights of the benefits we offer at M Booth: A workpla...