Mgr Customer Marketing

As Marketing Manager Customer Marketing EMEA, you will help communicate the CME Group value proposition by partnering with our local sales team to define and execute the go-to-market strategy across all owned, earned, and paid channels across specific verticals. Coverage regions will include Europe, Middle East and Africa.What we're looking for:A Multi-Channel Marketer: with a strong background in digital marketing (owned digital properties, social media channels, channel partners etc), with a proven ability to develop and execute localized campaigns tailored to diverse marketsA Facilitator: who is an experienced leader who can manage cross functional teams and effectively communicate changes to key stakeholders across the region.An Optimizer: who will also be responsible for driving impactful events that deliver measurable ROI, ensuring that all Marketing activities align with broader business objectivesA Communicator: who is fluent in English and ideally also in MandarinWhat you'll create, develop and manage:Develop digital strategies and execute tactics that acquire customers, generate revenue, and create awarenessCollaborate with local and international, cross-functional teams to drive marketing tactics and content including whitepapers, collateral, case studies, emails, and social media to reach the right audience at the right time - moving them successfully through the purchase funnelHelp with local conferences and customer facing events – ensuring a clear understanding of the event process with the ability to support internal partners throughout the event lifecycle and a clear focus on ROI and measurable outcomesWork with the Education team to create strategic plans to grow awareness of CME Group as it relates to campaign and channel marketing effortsDevelop, test, optimize, and analyze messages and campaigns across integrated marketing channelsProvide marketing support to the Sales team for client expansion and upsellSkills and Experience5+ years experience in a marketing roleExperience in financial services, fintech, technology or B2B or B2C marketing a plusSuperior communication skills, strong attention to detail, a collaborative work style, and an unparalleled work ethic; collaboration across teams is crucial to success in this roleExperience with analyzing and interpreting marketing analyticsPrevious agency experience within a digital marketing/ad tech environment is a huge plus in this highly visible role!Reporting StructureThis individual will report to the Director of Customer Marketing and requires close collaboration with colleagues in U.S., LatAm, and APACSoftware RequirementsRequired: proficiency in Google Cloud Products, Salesforce, and Google AnalyticsPreferred: working knowledge of Marketing Cloud a huge plus!EducationBachelor’s degree in business related field required, MBA a plusCME Group: Where Futures are MadeCME Group is the world’s leading derivatives marketplace. But who we are goes deeper than that. Here, you can ...