Multi-Market Media Strategist

About TEGNA TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.   We are seeking a results-oriented, highly organized professional to support the Atlanta, Macon & Tampa sales teams by partnering closely with Account Executives and Sales Leadership to drive Total TV (linear, OTT, and digital) revenue growth. This role generates data-driven insights through market research and competitive analysis, creates sales presentations, manages order entry, and ensures flawless campaign execution from avails generation to makegoods. The position delivers superior customer service to agencies and direct clients while maintaining sales materials and workflow systems that keep Account Executives empowered with relevant information. With a focus on enabling Account Executives to maximize client-facing time, this position plays a key role in driving growth and operational excellence across both markets.Responsibilities:•    Develop tailored packages, proposals and client-focused sales presentations that clearly communicate Total TV (linear and digital) opportunities, deliverables, and value within integrated media campaigns•    Act as a strategic advisor for Atlanta, Macon & Tampa sales teams by leveraging ratings data, competitive intelligence tools, and AI resources to conduct client research and provide market insights that empower Account Executives in client conversations.•    Organize, maintain, and update sales materials, presentations, and marketing collateral ensuring Account Executives have immediate access to current, professional materials for client meetings.•    Attend sales meetings and training sessions to gain product knowledge, stay informed on TEGNA’s broadcast, OTT, and digital solutions, understand sales processes, and maintain ability to discuss solutions with team members.•    Generate and maintain current inventory availability across linear and digital platforms, respond to avails requests to support client proposals and sales presentations. Process and enter advertising orders accurately into traffic system and ensure seamless campaign execution from order to air.•    Prepare attribution reports for OTT and linear TV campaigns, synthesizing data into actionable presentations•    Monitor campaign delivery, pull posts to address under-delivery situations, coordinate makegood schedules, and ensure clients receive full value on their advertising investments.•    Process co-op advertising invoices following client guidelines, prepare special billing as needed,...