Paid Social Specialist

Hi, we're TechnologyAdvice. Headquartered in Nashville, Tennessee, TechnologyAdvice helps millions of B2B technology buyers make smarter decisions by providing trusted research, practical guidance, and connections to the world's leading technology brands. Our work spans 30+ media brands and 50+ newsletters, supported by a global team across the United States, United Kingdom, Singapore, Australia, and the Philippines. We're a remote-first company that values curiosity, collaboration, and growth. We invest in our people, embrace AI and new technologies to improve how we work, and create opportunities for team members to build meaningful careers. Many of our leaders have grown from within, including our CEO, who started here as an intern. We believe great work happens when people feel connected. Through company all-hands, team events, Slack communities, learning sessions, and in-person gatherings, we create intentional opportunities for our global team to collaborate, build relationships, and celebrate successes together. All positions are open to remote work unless otherwise specified in the requirements below. The opportunity The Paid Social Specialist will join TechnologyAdvice’s Paid Media team and focus on building, managing, and optimizing paid social advertising campaigns that drive high-intent B2B technology buyers to our owned properties. This role exists to deepen the team’s specialization in paid social channels as our paid media program continues to scale across multiple platforms. You will work closely with the Associate Director of Paid Media, the Paid Social Strategist, and other team members to support and execute campaign initiatives across Meta, LinkedIn, and additional social platforms. This is a hands-on role responsible for campaign builds, audience development, performance optimization, reporting, and experimentation. The ideal candidate brings strong platform expertise, analytical thinking, and the ability to manage campaigns at scale while continuously improving performance and ROAS. Employment Level : Mid-Level Employment Type: Full-time Location: Philippines  Working Hours: 9pm to 6am PHT (APR-OCT) or 10pm to 7am PHT (NOV-MAR)   What you'll do Build, launch, and manage paid social campaigns across platforms, including Meta (Facebook/Instagram), LinkedIn, TikTok, Quora, Reddit, and other social channels. Develop and refine audience targeting strategies, including core audiences, lookalikes, and retargeting segments using first-party data and platform signals. Monitor campaign performance and adjust bidding strategies, budgets, targeting, and creative to improve efficiency and increase return on ad spend (ROAS). Collaborate with marketing, creative, analytics, and engineering teams to ensure accurate tracking, event implementation, and campaign measurement. Manage creative requests and coordinate with design teams to produce ad assets that meet platform requirements and campaign objectives. Analyze...