Principal Program Manager

About the Role

ProRata.ai http://ProRata.ai is redefining digital advertising for the AI era through patent-pending AI agent technology. Our ProRata Ads platform enables real-time, contextual, prompt-driven advertising that intelligently matches brand objectives with content semantics across Gist.ai http://Gist.ai and premium publisher environments.

We are seeking a Principal Program Manager to drive the successful planning, coordination, and delivery of our core AdTech product initiatives. You will serve as the connective tissue across Engineering, Product, Frontend, Business Development, and external partners — ensuring our ad serving infrastructure, agentic workflows, reporting systems, and fraud detection capabilities launch on time, with high quality, and aligned to business impact.

This is a high-visibility strategic role ideal for someone who excels at orchestrating complex, technical programs in a fast-moving startup. You will help translate ambitious product visions into executable plans while managing dependencies, risks, and cross-team collaboration in our AI-native advertising platform.

Key Responsibilities

- Lead end-to-end program planning and execution for major AdTech initiatives, including the ad serving system, agentic backend workflows, campaign/creative management tools, scalable reporting, and fraud detection systems.

- Partner closely with the Principal Software Engineering Manager (Tech Lead) and engineering teams to define technical roadmaps, break down epics into actionable milestones, and drive on-time delivery.

- Collaborate with the frontend team, Product, and Business Development to align on requirements for campaign management, creative optimization, and advertiser/publisher-facing features.

- Manage cross-functional dependencies, risks, and blockers — proactively surfacing issues and coordinating resolutions across Engineering, Product, Design, and external partners (publishers, SSPs, DSPs).

- Establish and maintain cl...