Product Marketing Director

About ParetoHealth ParetoHealth is redefining the way employers fund healthcare. As the largest and fastest-growing benefits captive in the United States, we help thousands of small and midsize employers take control of healthcare costs through a smarter, more sustainable model. Our mission is simple: give small and midsize employers the scale and protection they need to eliminate volatility and lower healthcare costs. By combining data-driven insights, innovative risk management, and the collective purchasing power of our community, we enable employers to reduce volatility, improve long-term outcomes, and reinvest savings into their businesses and their people. Headquartered in Philadelphia, ParetoHealth is growing rapidly and transforming one of the country's largest industries. Our success is fueled by talented people who are united by our four core values: Fire in the Belly, For the Greater Good, See the Field, and Get It Done Right. These values shape how we innovate, collaborate, make decisions, and deliver exceptional results for our clients and one another. If you're energized by solving complex challenges, thrive in a high-growth environment, and want to help reshape the future of healthcare, we'd love to meet you. Please note that ParetoHealth does not provide employment visa sponsorship for this position. Candidates must be authorized to work in the United States without sponsorship both now or in the future.Position Summary: ParetoHealth has built the largest and most proven health benefits captive in the market. At the center of that success is the Risk Shield—the combination of captive structure, stop-loss protections, underwriting philosophy, and long-term stability that helps employers achieve better outcomes over time. As Pareto continues to grow, we need a leader who owns how the Risk Shield is positioned, brought to market, and activated across the customer lifecycle. This role will define the strategy that drives new business growth and retention, ensuring our field teams have a clear and compelling way to communicate what makes Pareto different. This is not a traditional product marketing role focused solely on messaging and launches. This leader will own the commercial strategy for Risk Shield—from market positioning and segment strategy to consultant programs, competitive differentiation, customer communications, and field enablement. This role sits at the center of Product, Sales, Customer Management, Underwriting, and Marketing, serving as the business owner for the Risk Shield go-to-market strategy. Key Responsibilities: Own end-to-end go-to-market strategy for the Risk Shield across the customer lifecycle Define positioning, messaging, and differentiation for Pareto's captive model and related offerings Partner with Sales and Customer Management to drive growth and retention initiatives Develop customer communication and lifecycle marketing strategies that strengthen engagement, reinforce value, and support long-term...