Monks

Program Director

Vancouver, British Columbia, CanadaFull timeDirector$101,000 - $125,000 / yearPosted 17 days ago
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Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers).About the Role We are seeking a highly strategic and organized marketing specialist to be the operational engine and technical coordinator for the Shorts & GenAI marketing team. In this strategic hybrid role blending Marketing Operations, Analytics, and Program Management, you will oversee the setup, optimization, and measurement of global, regional, and local campaigns.  Serving as the critical operational bridge between Global and Regional Product Marketing Managers (PMMs), Marketing Analytics, and internal Product Engineering teams, your primary mission is to translate marketing strategies into precise campaign builds and robust data-tracking frameworks. You will own the technical execution on internal promotion platforms (such as Nitrate Express), coordinate global experiment holdbacks, and manage complex cross-functional workflows to ensure flawless campaign delivery and performance tracking. Responsibilities: Marketing Platform (Nitrate Express) Operations & Configuration: Act as the team's primary technical expert for setting up, reviewing, and launching in-product promotions in Nitrate Express (internal promotional platform for on-platform marketing). Manually review and monitor active campaign configurations, ensuring they align with targeting parameters, playlist requirements (e.g., public vs. unlisted), and creative delivery standards. Manage real-time campaign adjustments and optimizations, including pausing and unpausing builds in response to negative sentiment alert and monitoring overall campaign serving. Campaign Tracking, Process Standardization, & Governance: Build, maintain, and re-tool the team's master operational trackers. Manage regional campaign intakes, ensuring that all regional requests are structured correctly and integrated into the global workflow. Reinforce reporting cadences, campaign ownership, and alignment on naming across the global, regional, and localized teams. Experimentation Ops: Own the operational management of the global experiment roadmap in partnership with product managers and marketing analysts. Data Monitoring, Troubleshooting, & Reporting: Track and diagnose overall impression serving behavior. Cross-reference reporting pipelines (such as PLX stats dashboards and Rasta metrics) to investigate data discrepancies or low impression serving. Collate, structure, and quarterly update a centralized Campaign Learnings Repository for the team to record and share key insights from creative testing, ta...

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