Regional Marketing Manager, Northern Europe

Job Description:Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported. We believe in rewarding all our employees with competitive salaries, performance based annual bonuses, stock options and training opportunities.If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better.The Role:Rakuten Kobo Inc. is looking for a Netherlands-based Regional Marketing Manager to join our Sales and Marketing team. The team works closely with Kobo’s bookseller partners, consumer electronics channels and online marketplaces to drive growth, brand visibility, customer acquisition and sales for Kobo.Reporting to the Director of Channel Marketing, the Regional Marketing Manager plays a vital role to ensure Kobo eReaders, content and subscription services are front and center wherever consumers shop. The Marketing Manager will design and execute quarterly retail channel marketing strategies inclusive of POS marketing, online advertising, integrated campaigns, promotion, and sales account support. Working closely with our partners, local agencies, and the brand and marketing teams at Rakuten Kobo headquarters, the Manager will drive Kobo eReader, accessory and gift card sales as well as ebook, audiobook and subscription sales, with a focus on bringing new customers into the Kobo ecosystem.Key responsibilities:Collaborate with physical and digital bookstore partners to create and execute co-marketing plansDevelop regional channel marketing plans that align with global brand priorities and regional sales targets, ensuring efficiency and ROI on marketing spendsOptimize our physical footprint: training, merchandising, sales supportDrive awareness and optimize conversion via online advertising tacticsParticipate in cross-functional launch marketing planning for new hardware introductions and software rolloutsTrack, analyze and report campaign performance using data to optimize future investmentsTravel as needed within the region (~20% Travel Requirement)The Person:The role requires a team player focused on delivering profitable results with a hands-on approach to delivering with speed, attention to detail and a passion for competing in the exciting but highly competitive world of digital reading.A candidate with a good combination of strategic, leadership and executional skills will thrive.The Skillset:Bachelor’s degree in Marketing, Business Administration, or related fieldMinimum 5 years of channel marketing, partner marketing or regional trade marketing in consumer retail or e-commerceStrong team player with ability to harness external expertise to drive integrated marketing campaigns with impactDemonstrated underst...