Sales Activation Manager

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.We invented the cyber ratings industry in 2011Over 3000 customers trust BitsightOver 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remoteThe Sales Activation Manager is responsible for bridging sales and marketing functions to drive revenue growth through campaign planning, sales enablement, and field execution. This role combines field marketing expertise with sales support capabilities to equip sales teams with the tools, content, training, and resources they need to succeed in their territories. The Sales Activation Manager develops and delivers deployable, repeatable, and scalable sales programs and initiatives that directly impact sales performance and business results.Key ResponsibilitiesSales Enablement & Support Develop, create, and maintain sales collateral including presentations, decks, case studies, and proposal templatesDesign and deliver sales training programs on product knowledge, selling methodologies, and competitive positioningCreate and manage sales playbooks, process documentation, and best practice guidesProvide ongoing coaching and support to sales teams on deal strategy and customer engagementBuild and maintain a centralized library of sales resources and content management systemIdentify skills gaps and develop targeted coaching plans to improve sales effectivenessField Marketing & Campaign Execution Plan and execute go-to-market strategies for assigned regions, territories, or product linesDevelop and manage regional marketing campaigns that support sales team objectives and pipeline targetsCoordinate field events, customer meetings, and promotional activities that drive revenueManage territory-specific marketing materials and ensure brand consistency across all channelsWork with sales teams to identify market opportunities and develop localized activation strategiesOversee point-of-sale materials, promotional assets, and marketing collateral distributionStrategy & Planning Analyze market trends, competitive landscape, and customer insights to inform activation strategiesDevelop annual activation plans aligned with corporate revenue goals and sales forecastsCreate detailed metrics and KPIs to measure campaign effectiveness and enablement ROIConduct win/loss analysis to identify enablement gaps and optimization opportunitiesCollaborate with Product Marketing and Sales Leadership on messaging and positioningAnalytics & ReportingTrack and report on sales enab...