Senior Account Director, Sports - Brand Consulting
Job DescriptionWho We AreCreative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.Position Summary:The CAA Brand Consulting Senior Director will play a leadership role in one of our largest Brand Consulting clients, a financial services company. The Senior Director will help develop and lead the strategic vision, management and activation of marquee sports and entertainment properties in the brands portfolio. The candidate will lead interfacing day to day with the client, manage junior team members and will work cross functionally with internal/external vendors, clients and agencies.Essential Functions:• Develop and deliver overarching strategic vision based on brand objectives for new and existing sports and entertainment partnerships • Identify and sell in new projects and revenue opportunities• Demonstrate creative and innovative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations • Act as a resource for the teams in trouble shooting and problem solving• Oversee the team who will manage the day-to-day portfolio, ensuring continuity across properties and strategic, creative thinking• Lead overall activation planning, pulling in specific functions, as needed• Oversee the development of integrated marketing and sponsorship activation plans, showcasing how digital, social, PR, retail and other channels come to life, working with internal account team, client team and external agencies• Work with CAA Data & Analytics to oversee the management of brand portfolio measurement evaluation and ideate around ways to expand measurement • Work with other team functions (e.g. Creative, Experiential, Social Impact, Insights / Trends, etc.) to ensure goals and objectives are met, as well as to cross sell additional revenue opportunities• Lead, manage and inspire a team of direct and indirect team members• Create presentations for key meetings internally and externally• Develop and deliver compelling written and verbal c...