Senior Digital Marketing Specialist

At World Fuel, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.  Senior Digital Marketing Specialist (Marketing Automation & Digital Experience)Johannesburg, South Africa (Remote) Join a Global Marketing Team Driving Digital GrowthAre you a digitally savvy marketer with expertise in marketing automation, website management, campaign execution, and digital optimization?We're looking for a Senior Digital Marketing Specialist to join our global marketing team and play a key role in delivering high-impact digital experiences across multiple business segments and international markets.This role sits at the intersection of digital marketing, marketing operations, and marketing technology, with primary responsibility for the execution, optimization, and governance of digital marketing campaigns across HubSpot and Drupal. You will help drive customer engagement, lead generation, campaign performance, and digital best practices across our global organization.Working closely with regional marketing teams, content creators, and business stakeholders across North America, EMEA, APAC, and Latin America, you will help ensure our digital infrastructure delivers exceptional customer experiences and measurable business results.This is an exciting opportunity for someone who enjoys combining technical expertise with marketing strategy and wants to build a career within a global marketing organization. What You'll DoMarketing Automation & Campaign ManagementLead the development, execution, and optimization of digital marketing campaigns using HubSpot, including:Email campaigns and reusable email templatesAutomated workflows and lead nurture programsLanding pages and thank-you page experiencesForms, progressive profiling, and lead capture strategiesAudience segmentation and database targetingCampaign testing, deployment, and quality assurance You will ensure campaigns are delivered accurately, on schedule, and aligned with marketing objectives, brand standards, and global best practices. Digital Performance & OptimizationMonitor campaign performance and engagement metrics to identify areas for improvementAnalyze campaign results and provide actionable recommendationsSupport A/B testing initiatives to improve conversion rates and customer engagementDevelop reports and dashboards that provide meaningful insights to stakeholdersMonitor data quality and maintain marketing database integrityDrive continuous improvement initiatives across digital channels and marketing programs HubSpot Administration & Governan...