Senior Director, Brand & Media (Based in Bangkok, Relocation Provided)
About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.About Agoda At Agoda, we bridge the world through travel. We are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. We offer relocation and visa support, competitive compensation, and strong benefits from our Bangkok HQ. The Opportunity Reporting directly to the CMO, you’ll own Agoda’s brand presence across Asia (Japan, India, Korea, Singapore and beyond).This role combines long-term brand platform development, multi-market media governance, AI-enabled marketing, and executive influence. You’ll need strong creative judgment, advanced digital media fluency, and the ability to translate brand ambition into measurable commercial impact. You’ll be expected to challenge assumptions, design experiments and iterate quickly, not just apply best-practice playbooks. Key Responsibilities Define and own global branding strategy: set long-term ambitions and translate them into measurable priorities across markets; aligned to commercial goals and secure investment approvals. Build brand platforms and creative leadership: build scalable creative platforms that strengthen Agoda’s distinctiveness in Asia and deliver campaign-ready ideas. Raise creative briefs and ensure work is culturally relevant and commercially grounded. Own media governance: oversee multi-market brand media budgets (TV, OOH, YouTube, Meta, Programmatic, Digital Video). Define channel mix and budget allocation, manage agencies and platform partners, and run an always-on testing roadmap to optimize both brand impact and performance. Measure brand impact and govern investment: run and manage brand health studies and prove commercial contribution through data and testing. Design experiments, scale successful tests, and build investment cases for C-Forum approvals. Integrate AI into marketing workflows to move fast: integrate practical AI into production, localization and testing to speed execution and improve precision. Embed measur...