Senior Director, Consumer Product Marketing

Want to help us help others? We’re hiring!  GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010. We believe helping should be part of everyday life. As we evolve from a fundraising platform into the world's leading place of generosity, we're looking for a Senior Director, Consumer Product Marketing to help drive participation, generosity, and collective action. This leader will partner across Product, Growth, Marketing, Research, Design, and Data Science to shape how people discover opportunities to help, ask for support, and engage more deeply in their communities. The ideal candidate is a strategic, customer-obsessed leader who understands how products, behaviors and marketplaces come together to drive growth. The Role As Senior Director, Consumer Product Marketing, you will lead the team responsible for customer insights, marketplace strategy, product positioning, go-to-market execution and product adoption across GoFundMe's consumer ecosystem. You will play a critical role in helping GoFundMe increase participation across every side of the marketplace: inspiring more people to start fundraisers, helping more donors discover opportunities to give, enabling nonprofits to grow impact and creating new ways for supporters to engage in acts of generosity. What You'll Do Lead Marketplace Product Marketing Strategy Define and execute the product marketing vision for GoFundMe's consumer and marketplace experiences. Develop strategies that increase participation, engagement, trust, and marketplace health across fundraisers, donors, nonprofits and supporters. Identify opportunities to strengthen network effects, reduce participation barriers, and accelerate growth across the ecosystem. Influence Product Strategy Through Customer & Market Insights Serve as the voice of the customer from the outside in. Develop a deep understanding of customer motivations, needs, barriers, and behaviors through research, experimentation, marketplace analysis and competitive intelligence. Translate customer and market insights into recommendations that influence product strategy, roadmap prioritization and growth investments. Partner closely with Product, Design, and Research teams to ensure customer needs are reflected throughout the product development process. Drive Product Adoption and Marketplace Participation Develop go-to-market strategies that drive awareness, activation, adoption, engagement and retention across key customer journeys. Partner with Growth and Lifecycle teams to improve fundraiser activation, donor participation, repeat giving and long-term engagement. Create scalable frameworks that help customers understand product value and achieve successful outcomes. Define ...