Senior Director, Product Marketing

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data- Kepler is seeking a strategic, high-impact Senior Director of Product Marketing to lead the commercialization and market adoption of our proprietary technology platform, the Kepler Intelligence Platform (Kip). This newly created leadership role bridges the gap between technical innovation and market execution. You will own the end-to-end go-to-market (GTM) strategy, product positioning, and commercialization frameworks for all new products and features, working closely with stakeholders to achieve buy-in and deliver the plan.  As the champion for Kip's adoption, you will turn complex technical capabilities into compelling, revenue-driving narratives. You will lead cross-functional initiatives across product, engineering, sales, and client teams to drive deep engagement and business growth both internally and externally. This is a NYC or Philadelphia-based hybrid role. To support team alignment, we work in-office Tuesday–Thursday, with the flexibility to work from home on Mondays and Fridays.  What Sets You Apart:  You're a GTM Trailblazer: You have a proven track record of taking complex adtech, martech, or proprietary SaaS platforms to market successfully, establishing clear launch playbooks and measurable commercial outcomes. You're a Master Storyteller: You excel at translating dense, technical engineering milestones (including AI-powered solutions) into distinct value propositions and sharp, market-winning messaging. You're Adoption-Obsessed: You don't just care about the launch; you care about the legacy. You aggressively look at usage data, identify gaps in product adoption, and flag adoption challenges to Product Management. You're an Influential Leader: You possess executive presence and excel at driving alignment in a cross-functional environment, coordinating across disparate client and internal leadership teams. You're an External Advocate: You are comfortable partnering with marketing and PR teams to act as a visible champion for our technology to the broader industry. Responsibilities: Own GTM Strategy & Launch Orchestration: Architect and execute the end-to-end go-to-market playbook for all new products, features, and major updates introduced to Kip. Drive Product Adoption: Proactively analyze platform data alongside product teams to identify gaps in user adoption, establishing marketing intervention frameworks, updated training modules, and strategic feature repositioning to maximize internal and external utilization.  Draft External Announcements & PR: Partner closely with Marketing and PR teams to author external product announcements, draft press relea...