Senior Growth Marketing Manager, Acquisition & Paid
About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center. http://www.dailypay.com/press
THE ROLE:
We’re looking for a highly technical, analytical, and strategic Senior Growth Marketing Manager, Acquisition & Paid to join our B2C marketing team. You will work closely with our current agency to be the "architect" and the "voice" of our marketing channel execution, strategy, and day to day operations.
You will own DailyPay’s owned expansion channels, and paid media strategy, spanning paid social, search, B2C website, landing page, display, and programmatic, while understanding and working closely with the B2C Email lifecycle team (email, SMS, push) as supporting conversion tools.
HOW YOU WILL MAKE AN IMPACT:
- Own & Scale Strategy: Partner with our agency to launch and manage paid media across Meta, TikTok, Snapchat, Google, Bing, and programmatic with a mandate to launch and test.
- Build the Engine: Define channel mix, budget allocation, bidding strategies, and audience targeting frameworks for always-on programs.
- New acquisition: Operate with high autonomy to identify, build business cases for, and stand up new acquisition channels from the ground up.
- Full-Funnel Management: Optimize campaigns from awareness to activation, targeting CAC, CPA, and ROAS.
- Experimentation: Drive growth through a performance-first approach, implementing rigorous A/B and multivariate testing across all ...