Senior Library Expert-OUL-Communications

Job Description:This position performs communications-related duties in support of the Library's external and internal relations with a focus on the e-newsletter, social media, and the news blog. This is a library union position, hybrid eligible.Typical Duties and ResponsibilitiesProduces and posts library-specific digital content in order to engage the broader Brown community, donors to the Library, and other local and global stakeholdersContributes to an annual digital content plan developed by the Director of Library Communications and Public Programs that is responsive to the Library and Brown’s strategic goals and messaging, visual identity, and editorial and accessibility guidelines, updating throughout the year as neededContributes to determination of key performance indicators (KPIs) and benchmarks for digital content ahead of the spring and fall semesters; monitors and evaluates success of content monthly based on KPIs, in-app analytics, and qualitative data; and suggests updates to digital content plan based on these measurements on an as needed basisResearches and creates content about a variety of notable library activities in accordance with the digital content planWrites content spanning short social media posts to long-form articles for the e-newsletter and news blogCollaborates on and maintains a monthly social media engagement calendarMonitors social media conversations/mentions weekly and responds, triaging and consulting as necessary, according to rules of engagement established with the Director of Communications and Public ProgramsReports quarterly and on an ad hoc basis about digital content activity and engagement to supervisor and/or library administrationBrings e-newsletter, social media, and news blog content created occasionally by library staff from draft to final stage by copyediting and providing feedback as neededPosts content to social media directly or using Later.comCollaborates with the Library’s Publications and Design Specialist on branding and design for digital publicity campaigns and other content as appropriateUses Adobe Express (or other Adobe Creative Cloud tools) to create assets used in e-newsletter, social media, and news blog contentWrites for and designs the e-newsletter using Campaign Monitor templatesKeeps social media and Campaign Monitor accounts up-to-date, including profile information, subscription lists, icons, and bannersAttends, in person, the quarterly Brown Communicators meetingsMaintains current knowledge of digital media best practices and technologiesSupervisor: Director of Library Communications and Public ProgramsWorks independently under general direction; makes independent judgments and decisions within the scope of Library and University policies and procedures.Minimum QualificationsBachelor's degree or equivalent level of education and/or experience (e.g., associates degree plus two years of relevant experience, or four years of relevant experience)Two years demonstrated succ...