Senior Lifecycle Marketing Manager

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

As a Senior Lifecycle Marketing Manager, you will operate at every altitude—setting the long-term vision for how we engage and retain customers while also being fully hands-on with campaign execution, segmentation, experimentation, and performance analysis.

This is not a choose-one role. We need someone who gets energized moving between strategy and craft, customer insight and operational excellence, long-term thinking and day-to-day execution.

You will help own Mudflap's end-to-end customer lifecycle across email, SMS, push, in-app, and emerging channels. From onboarding and activation through retention, expansion, and advocacy, you will design experiences that help customers realize value faster and deepen their relationship with Mudflap over time.

You will build AI-powered personalization at scale, develop lifecycle programs that support both customer engagement and business growth, and become the internal expert on what moves customers from first transaction to loyal, high-LTV advocates.

This role sits at the intersection of Product, Data, Marketing, Sales, and RevOps. You will partner across these teams to improve customer journeys, strengthen activation and retention, support lead conversion and product adoption, and help build a more connected growth engine across Mudflap's expanding platform. If you love ownership, experimentation, rich behavioral data, and seeing your work directly impact revenue, this role is for you.

Work Location: We value in-person connection and have offices in both Palo Alto, CA and Austin, TX. While we prefer candidates l...