Senior Manager, Marketing Analytics - Cards
Upgrade helps customers move in the right direction with affordable and responsible financial products. Since 2017, we’ve helped over 7.5 million customers access over $42 billion in consumer credit. With a relentless focus on improving our customers' financial well-being, we build products that put more money in their pocket and support their journey toward a better financial future. We’re backed by some of the most prominent technology investors and were most recently valued at $7.3B. We’re consistently recognized for our collaborative and inclusive culture. Most recently, we were named one of the World’s Top Fintech Companies by CNBC, Best Places to Work by Built In, Best Places to Work by the San Francisco Business Times, America’s Greatest Workplaces by Newsweek, Best Startup Employer by Forbes, and Healthiest Employers by Phoenix Business Journal. We’re looking for new team members who get excited about designing and delivering new and better products. Come join us and help build a better financial future for millions of people.About the Role We are seeking a strategic, hands-on, and data-driven Senior Manager, Marketing Analytics to help drive the growth, performance, and optimization of our credit card products. In this role, you will be a key analytical partner to our Growth Marketing, Product, Finance, and Executive Leadership teams. You will play a pivotal role in designing experimentation frameworks, analyzing acquisition campaign performance, and establishing the foundational reporting infrastructure needed to scale our card business. This is a rare, high-visibility opportunity to join immediately following a new product launch and build marketing analytics capabilities in a greenfield environment from the ground up. This is a hybrid role based in our San Francisco office 2–3 days per week What You’ll Do Marketing Performance & Campaign Optimization Campaign & Channel Performance: Partner closely with Growth Marketing teams to analyze and optimize marketing campaigns, acquisition funnels, channel mix, creative performance, and customer acquisition costs (CAC) across direct mail, digital, and affiliate channels. Optimization Engine Support: Collaborate across credit, finance, and strategy teams to support campaign launches and help refine targeting frameworks to maximize growth while maintaining risk thresholds. Audience & Funnel Analysis: Conduct exploratory data analysis to uncover cardholder behavior patterns, audience segmentation opportunities, and application funnel drop-off dynamics. Experimentation & Strategic Insights A/B & Multivariate Testing: Design, implement, and measure rigorous testing frameworks for marketing campaigns, targeting strategies, and creative assets. Impact & Statistical Analysis: Perform detailed test reads and statistical analyses to determine significance, conversion impacts, and downstream business impact on marketing KPIs. ...