Senior Manager, Newsletters

Job TitleAssociate Director, NewslettersJob DescriptionAbout The Position | Major goals and objectives and location requirementsPeople Inc. is seeking an Associate Director, Newsletters to lead the strategy, performance, and day-to-day optimization of newsletter and browser notification programs across the Entertainment & Beauty portfolio, including brands like PEOPLE, InStyle, and Entertainment Weekly.This role is responsible for developing audience engagement strategies that deepen subscriber relationships, increase retention, and maximize the long-term value of the email channel. As the primary owner of the Entertainment & Beauty  newsletter programs, this individual will oversee program health, identify growth opportunities, and partner cross-functionally to deliver best-in-class subscriber experiences.About The Team | The Team and/or BrandThis role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating People Inc.’s newsletter, notification and lifecycle marketing programs, and delivering best in class experiences to millions of subscribers.Hybrid 3x a week- (New York City) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.About The Positions Contributions:Accountabilities, Actions and Expected Measurable ResultsOwn the strategy, execution, and ongoing optimization of newsletter and browser notification programs for assigned Entertainment & Beauty brands.Develop audience engagement and retention strategies that increase subscriber activity, loyalty, and LTV.Monitor the health and performance of assigned programs, proactively identifying opportunities to improve engagement, retention, and conversion.Partner with editorial, content marketing, design, product, analytics, and marketing teams to align newsletter content and promotional strategies with brand priorities and business goals.Serve as the primary cross-functional liaison for newsletter strategy, ensuring stakeholders remain informed on priorities, performance, and optimization opportunities.Collaborate with ART Lead and brand teams to execute newsletter programming that aligns with editorial strategy, subscriber interests, and seasonal or tentpole initiatives.Develop audience segmentation strategies and execute A/B tests to optimize subject lines, content, send timing, promotional placements, and user engagement.Analyze campaign performance and subscriber behavior to identify actionable insights and communicate recommendations to stakeholders.Establish KPIs for assigned programs and regularly report on performance, program health, and strategic recommendations to brand leadership.Stay informed on industry trends, platform capabilities, email best practices, browser notification innovations, and deliverability standards to continuously improve program performance.Serve as the subject matter exper...