Inbeat Agency

Senior Performance Creative Strategist

South Africa, South AfricaRemoteFull timeSeniorPosted 4 days ago
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ABOUT US

We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

ROLE

We’re looking for a Senior Creative Strategist with performance creative experience to own the creative direction and performance strategy across client accounts.

WHAT YOU’LL DO

- Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.

- Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring

- Develop high-converting creative concepts grounded in consumer insight and platform behavior.

- Write (and guide) strong copy and frameworks that influence perception and drive performance.

- Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.

- Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.

- Present creative ideas and directions to clients and internal teams with clarity and conviction.

- Translate performance data and qualitative feedback into actionable creative improvements.

- Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

WHAT WE’RE LOOKING FOR

- Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same.

- A strategic and creative mindset — equal parts intuitive and data-informed.

- Deep understanding of consumer behavior, platform algorithms, and brand storytelling.

- A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots.

- Confident leadership and communication skills, with the ability to inspire creative teams....

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