Senior SMC Marketing Specialist
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.We are looking for a Senior Specialist, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will build compelling marketing content to drive business development and advertiser revenue growth, including sales enablement materials, on-platform notifications, email and Snap’s web properties.The role will build global creative strategy and closely align with cross-functional teams (Revenue, Product Marketing, Data Science), while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns. The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating sales enablement material. What you’ll do:Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insightsOwn and develop customer centric content strategy that directly supports SMC’s global revenue programsIdeate on content initiatives in order to improve overall engagement and conversion rates for marketing creativeLead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeysStay ahead of industry trends in order innovate on content and provide customers with relevant education on advertisingLead content creation with design, web development and copywriting teams to create educational content for the small and medium business audienceProvide ideas to continuously uplevel internal- and external-facing sales enablement contentKnowledge, Skills & Abilities:Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on resultsUnderstanding of what type of education resonates for different audiencesExperience leading internal creative design and web development teamsHigh comfort with data driven decision making and ability to translate data into actionable content recommendationsAbility to consistently uplevel content, while keeping in mind business goalsSelf-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguityExperience or familiarity in working with the media or digital advertising industryExperience with tools Google Analytics and Figma is a plusM...