Senior Transformation & Integrated Comms Manager
Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace
Your role at Clorox
The Senior Transformation & Brand Engagement Manager EMEA is responsible for defining and transforming the brand engagement model across Europe, MENA, and ANZ, establishing a future-fit, data-driven, and scalable approach to how Clorox brands connect with consumers across the full funnel.
This role sets the enterprise vision and strategic direction for brand engagement, translating business ambition into best-in-class frameworks, operating models, and capabilities that drive measurable commercial impact across markets. Acting as the architect of the end-to-end engagement ecosystem, this role defines how strategy is translated into execution at scale—ensuring consistency, quality, and effectiveness across all brands and regions.
In this role, you will
1.Regional Brand Engagement Strategy & Vision
- Define and lead the long-term vision and strategic direction for brand engagement across EMEA aligned to business growth priorities.
- Translate brand and portfolio strategies into integrated, full-funnel engagement approaches that drive measurable commercial outcomes.
- Shape how Clorox brands connect with consumers across channels, platforms, and moments, ensuring a cohesive and differentiated approach.
- Act as an advisor to regional leadership on marketing effectiveness and growth opportunities
2. Transformation of Brand Engagement Model
- Lead the evolution and transformation of brand engagement capabilities, embedding modern, data-led, and consumer-centric approaches.
- Identify and implement step-change improvements in how engagement is planned, executed, and optimised across markets.
- Drive adoption of emerging capabilities like advanced data utilisation, Social First, GEO, AI content ecosystems among others to future-proof the organisation.
- Champion a test-and-learn culture, accelerating innovation and continuous improvement across markets
3. End-to-End Operating Model & System Ownership
- Design and own the end-to-end brand engagement operating model, clearly defining roles, responsibilities, and ways of working across regional and market teams.
- Establish scalable frameworks, playbooks, and governance structures that enable consistent and high-quality execution across all markets.
- Own the agency ecosystem design, including partner selection, role definition, and ways of working to maximise effectiveness and efficiency.
- Ensure clear separation and alignment between:
Regional: strategy, frameworks, governance
Market: execution, optimisation, delivery
4. Leadership of Brand Engagement function and talent
- Build, lead, and develop a high-performing Brand Engagement organisation, including direct...