Special Projects: New Markets

ABOUT LIGHTFIELD

Lightfield is an AI-native CRM that assembles itself from your email, calendar, and meetings. It captures every interaction and turns it into organized context: accounts, tasks, follow-ups, and insights, so nothing slips through the cracks.

We’re rethinking CRM from first principles. Instead of forcing teams to maintain rigid systems, Lightfield learns from how companies actually work, adapting, automating, and surfacing the insight that drives growth. We’re building the CRM platform we always wished existed: fast, intelligent, and genuinely helpful.

The market agrees. Over 5,000 companies have used Lightfield since we launched in November, making us the fastest-adopted product in our category. We are backed by Greylock, Lightspeed, and Coatue, and our founders previously built Tome, a generative AI presentation product used by over 25 million people. Before Lightfield, our team worked on Llama, Instagram, Facebook Messenger, Pinterest, Google, and Salesforce.

THE ROLE

Most strategy work ends at the recommendation. Someone else decides whether it was right, usually years later, usually without telling you.

This role compresses that loop to a quarter. You'll pick a segment of the mid-market, write down why Lightfield should win there, and then find out whether you were right the only way that produces a real answer: by getting companies in that segment to buy.

Here's the underlying problem. Every generation of CRM invented its own way into the market. Siebel had enterprise sales, Salesforce had the cloud, HubSpot had inbound. AI-native CRM will have its own route, and nobody has mapped it yet. The mid-market is where that map gets drawn, and it isn't one market. It's fifty, cut by vertical, by incumbent stack, by how each company sells and who signs. Each segment has a different buyer, a different displacement story, and a different reason to move now.

You will carve it up and run market entries, end to end. Form a thesis about a...