Sr. Marketing Tech Engineer
WHAT WE DO MATTERS: At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.ABOUT THE ROLE AND OUR TEAM: We are looking for a Sr. Marketing Tech Engineer to join our Marketing Technology organization, supporting our Martech, CRM, and Data Cloud initiatives. This role is ideal for someone who thrives at the intersection of data engineering, marketing technology, and platform enablement, and enjoys solving complex technical problems that directly impact vendor experience, revenue growth, and marketing operations. As part of a high-performing, cross-functional team, you will work closely with our Principal Architect, Martech Operations, Data Engineering, and Enterprise Engineering to build and maintain the technical backbone behind The Knot Worldwide’s marketing platforms—including Marketing Cloud Advanced (MCA), Salesforce Data Cloud, Snowflake, UTM attribution, behavioral data ingestion, and vendor product insights and lifecycle data. You play a key role in transforming our vendor marketing and lead lifecycle experience by ensuring the right data flows into the right systems, with the reliability and scale required to support millions of users. This is a hands-on engineering role, not an admin or operational configuration role. You will design, build, troubleshoot, and optimize marketing and CRM data systems used across all lines of business. RESPONSIBILITIES: Data Engineering & Platform Development Support and manage data pipelines feeding Snowflake, Data Cloud, MCA, and CRM systems Collaborate with Data Engineering on integrations for vendor behavior data, customer product insights data, vendor programs, UTM parameters, and prospect scoring inputs - with direction from the Principal Marketing Architect Implement transformations required for Data Cloud ingestion (DMO/DLO mappings, identity stitching, behavioral tables) with support of Data Engineering Marketing Cloud Advanced (MCA) Engineering Support MCA data activations (in Data Cloud), entry criteria, segmentation inputs, and schema alignment Work with external implementation partners, marketing firms, & internal teams to configure MCA objects, fields, mappings, and activation flows Troubleshoot MCA → CRM sync, consent flows, reporting gaps, and data discrepancies Data Cloud Enablement Build and maintain Data Cloud datasets, calculated attributes, data bundles, and ingestion rules Monitor data cons...