Tubi and TikTok have reported plans for 10 series with 12 creators.
Why it matters: The partnership will test whether TikTok creators can move audiences from short-form videos to longer programs on Tubi. Tubi says it will provide development support and exclusive, ad-supported distribution, while TikTok will help identify creators and promote the shows through TikTok Spotlight.
- Variety reported plans for 12 creators and 10 series in the Creatorverse Incubator.
- The projects are expected to span scripted and unscripted formats and are intended for exclusive distribution on Tubi.
- Tubi says TikTok will help identify creators and use TikTok Spotlight to support discovery around the shows.
- Tubi says it has more than 100 million monthly active users and added more than 16,000 episodes from over 200 creators in the 10 months before its March 2026 announcement.
Tubi and TikTok announced their partnership in March 2026. Variety later reported that the Creatorverse Incubator had reported plans for 12 creators and 10 series based on their TikTok content.
The projects are expected to include scripted and unscripted formats, with creators helping shape their creative direction. The reported figures describe plans, not confirmed commissions or production orders.
Tubi said it would provide development support and that the projects are intended for exclusive distribution on its service. Tubi's announcement says TikTok will help identify participants and use TikTok Spotlight to support discussion and discovery around the resulting shows.
Tubi says it has more than 100 million monthly active users. It also said that, during the 10 months before its March 2026 announcement, it added more than 16,000 episodes from more than 200 creators. The broader strategy includes talent from TikTok, YouTube and other digital platforms.
The business test is whether audiences that engage with short TikTok videos will watch longer programs on a connected-TV service. Tubi's role combines development support with ad-supported distribution, while TikTok supplies creator discovery and a promotional channel.
Variety's 12-creator and 10-series figures were not included in Tubi's original announcement. No commissions, production orders, release dates, financial terms, creator compensation or intellectual-property arrangements have been announced.
By the numbers
- 10 - reported number of planned series
- 12 - reported number of participating creators
- 100 million-plus - Tubi's stated monthly active-user base
Yes, but: The 10-series and 12-creator figures come from Variety's report rather than Tubi's original announcement, and the projects may not be commissioned.