ACCOUNT DIRECTOR (100% Remote outside of Canada)
Wishpond Technologies currently has the position of Account Director available, and we’re excited to tell you about it!
OVERVIEW
We're looking for a full-time Marketing Account Director to lead a team of Account Managers. As a digital marketing leader, you will own the quality and performance of the marketing work your delivers for our SMB clients.
This is a hands-on marketing leadership role, not a sales role. You won't carry a quota or sell new business. Instead, your focus lies at the intersection of strong client relationships, setting campaign strategy, reviewing the actual marketing work your team produces, coaching Account Managers to deliver stronger results, and making sure every client sees measurable ROI from their campaigns. You should be someone who can do the marketing work and is ready to lead a team that does it at scale. In collaboration with company leadership, the Account Director is responsible for Wishpond Technologies' success.
RESPONSIBILITIES
• Lead, coach, and develop a team of 5–8 Account Managers who run day-to-day digital marketing delivery for SMB clients.
• Raise the bar on campaign quality and marketing execution across the team, you can do the work, and you teach it.
• Build a culture of accountability, collaboration, and continuous improvement.
• Run kickoff calls for new clients — set expectations, align on budgets, and build the digital marketing strategy (channels, targeting, funnel, and ROI benchmarks) for the engagement.
• Partner with the ads team to turn that strategy into executable paid media, SEO, email, and landing-page plans, and deliver them to the client with confidence.
• Stay close to strategy as campaigns run, adjusting based on performance data.
• Own the quality and performance of the marketing your team ships, review assets, copy, campaigns, and reporting before anything reaches a client.
• Turn campaign data into proactive optimizations that drive demonstrable client ROI.
• Spot patterns across the tea...