Brand Manager - William Grant and Sons Portfolio

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.For best results, use Google Chrome to view this page.Meaningful Work From Day OneWilliam Grant & Sons (WG&S) is one of the leading international spirits companies, with a portfolio of premium and super-premium spirits brands, such as Glenfiddich, The Balvenie, Monkey Shoulder, Grant’s, Tullamore Dew, and Hendrick’s Gin.  Brown-Forman has been appointed the exclusive distributor for WG&S’s full portfolio in Japan, effective January 1, 2025.This role works closely with the Marketing Manager to lead Monkey Shoulder, Grant’s, Hendrick’s Gin, Tullamore D.E.W. Irish Whiskey, Sailor Jerry Spiced Rum, and Drambuie Scotch Liqueur within Brown-Forman Japan (BFJ).  It covers the full spectrum of Brand Management from strategic planning to the development, successful execution, and evaluation of all marketing programs.  It champions the brands across the entire BFJ organization and works closely within Marketing and cross-functionally with Finance & Supply chain to ensure effective implementation of the plans and to drive profitable growth.The role leads the Monkey Shoulder & Grant’s business day-to-day, while overseeing an Assistant Brand Manager who will support Monkey Shoulder & Grant’s, while leading the other brands.What You Can ExpectSupports and influences strategic brand & business planning:Collaborates closely with the Marketing Manager as a strategic thought partnerDevelops business plans, forecasts, and growth strategies to maximize brand profitability and value share.Translates global brand strategies into actionable plans, covering all elements of the marketing mix, to deliver impactful results, in alignment with BFJ and WG&S ambitions and guidelines.Analyzes business performance, market trends, consumer insights, and competitor activities to inform strategic planning.Manages financial aspects of the brands, including budget allocation and A&P tracking & control.Leads brand plan implementation and evaluation:Serves as a passionate brand advocate, embodying and promoting the brand’s values and essence in all interactions, internally and with trade professionals.Develops and leads campaigns & initiatives, including ATL, experiential marketing, event activation, on & off-premise trade marketing, and brand advocacy.  Partners closely within the extended marketing team, cross-functional teams and agencies to develop briefs, shape and drive effective execution of media, PR, channel/customer, and shopper plans.  Monitors and analyzes category & competitive dynamics, brand performance, and program/activity effectiveness to course correct and improve strategies & plans. Collaborates with the Insights team to develop relevant consumer & shopper insight.Prepares situation assessments, performance reviews, exec...