Bf

Channel Customer Marketing Controller On Trade

United Kingdom, United KingdomFull timePosted 7 days ago
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CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.For best results, use Google Chrome to view this page.Quote from Hiring ManagerOur Interdependent Brand Clusters (Bolster Momentum; Accelerate & Stepchange; Seed for the Future) and our Make It A Double ambition require an agile and flexible approach to Customer Marketing. We must recognise the differing ways in which we market and sell these Clusters and develop Teams and skills that can translate our Brand Plans and Vision in to P&L driving shopper/consumer engagement. As Customer Marketers we occupy the open ended space between Brands and Sales and must seek to proactively drive the business forward. To ensure that through thought leadership, influencing and proactivity that Customer Marketing is helping to shape the Sales & Marketing mix at Channel and Customer level.Meaningful Work From Day OneThe Channel Customer Marketing Manager is a key member of the Sales Team, reporting into the Head of Customer Marketing. The position leads a team of direct reports, with responsibility for the interdependent Strategic direction for BF Portfolio of brands Through and Below The Line, contributing to profitable growth across the business . The role partners with Sales channels in developing compelling consumer and customer centric marketing plans across a portfolio of brands, which will deliver against commercial targets in a competitive environment. The role requires managing the short and medium-term value and forming strategic relationships with key customers and internal stakeholders. The role will require demonstrating building the customer marketing capabilities of the team as well as ensuring that your team meets key customer planning cycles and delivers insight driven activation which maximizes value and ROI to the business, the consumer and the customer. The role requires the ability to build relationships across the business and work in collaboration with marketing, sales, purchasing, finance and category teams. Success for this position is dependent on a strong drive to deliver progressive, tangible results, excellence in communication and influencing skills and bold, entrepreneurial thinking. This position will be required to travel 40% of the time. The working style for this role is 4 days a week in the office with Fridays working from home. Internally your title will be Channel Customer Marketing Manager - On Trade.What You Can ExpectSales Leadership & Accountability Active member of the extended commercial team helping to shape the path towards achieving our Targets in the Channel. Understand the Channel and Customer P&Ls, the drivers and drainers and how Customer Marketing can help shape this. Act as a trusted advisor to other Managers to stimulate discussion and collaboration and drive better decisions making. Collaborate with inte...